About Film Alley

We are a group of photography and/or videography enthusiasts that are looking forward to meeting new friends and people alike in sharing experiences and are committed to exploring into the world of digital imaging. The advancement of the digital imaging technology has opened a whole new world of creativity and possibilities.

Why Film Alley ?

In both video and photography, at many times, we would like our digital masterpiece to look like or at least close to the quality of conventional films. Most of us (we really mean not all) would like to give our digital video that 'film look', our digital photos that 'film texture'. Greater dynamic range, higher sensitivity, cine-like gamma curves and so forth are the commonly used jargons in achieving better quality output. We are not top-notch professionals in these areas. We are just the very common user-enthusiasts, discussing these topics and our gears now and then along our humble alley, not highway - and hence, we named this site 'Film Alley'.

What have we done so far ?

Since snapping pictures and shooting videos are our hobbies, we never forget to have an event at least once a month. All our members have been quite active so far and their keen interest in digital imaging has further driven this community further. We have had outdoor shooting activities to various interesting places:

In May 2004, we started our first event with a quick a simple shoot-out at Danga Bay with a cute model, Li Fang. And that was also her first time in such activity, posing in front of so many cameras and camcorders.  We hoped that we hadn't intimidated her affecting her mood that day! Late afternoon in the middle of the year is always hot and humid. Our poor girl Li Fang had to pose and smile as if she's enjoying the weather under the great hot sun!

We had so much fun and laughter. At the end of the day, we felt that the event was very fruitful and everyone suggested the group to organize more of such outings in the future. In June, we visited Johor Bahru's Hutan Bandar and Sultan Garden. Here, we took a closer look at the mature nature, in the middle of a busy city.

In July, filmalley attempted an event with a slightly different mood - we climbed up to Bukit Tinggi to relax while enjoying the beautiful scenery there. The cool weather up there really boosted our photography spirit. This unique resort has really provided us with some unique photography opportunities.

We went on the other extreme end of the focal length this time, zooming into animals in our Singapore Zoo expedition in August.